VERONICA FIL, WRITER AND MARKETING STRATEGIST
Veronica Fil is an LA-based writer and brand strategist who specializes in food, beverage and CPG brands. She is the co-founder of alternative protein company Grounded Foods Co. and author of "Plant Based USA".
PLANT-BASED USA
A TRAVEL GUIDE TO EATING ANIMAL-FREE IN AMERICA
From the west to east coasts, Los Angeles to Chicago and New York, finally there's an accessible and comprehensive travel guide that aligns with the future of food.
Highlighting novel, innovative and climate-conscious dining options, it's ideal for anyone who's interested in incorporating more plant-based meals into their lifestyle.
The book is organized into chapters by city and covers everything from restaurants, cafes, markets and festivals to shopping and accommodation. Plant-based USA also features personal stories, recipes and travel tips from leading chefs and public figures on the American plant-based scene.
CONSULTING
I work with food and hospitality brands to better understand their consumers, identify opportunities in the market and ultimately position them for growth through creative and high-ROI marketing strategies.
I can help with:
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brand identity and go-to-market strategy
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brand repositioning and communications
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detailed audience profiling
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digital advertising strategy (including TikTok, Google, Instacart and Amazon)
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content creation and production
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website SEO and copywriting
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influencer marketing strategy.
WRITING
Vegconomist Magazine
March 31st, 2023
Vegconomist Magazine
June 17th, 2020
Medium
July 6th, 2018
Vegconomist Magazine
October 22nd, 2020
Medium
July 23rd, 2018
